NeckWise expands into North Carolina with Asheville acquisition

NeckWise has acquired Western Carolina Chiropractic in Asheville, giving the upper cervical chiropractic network its first North Carolina location and extending its footprint beyond Florida and Utah. Dr. Michael DiNunzio will stay on as the practice transitions to NeckWise Asheville at the same Patton Avenue address.

Why it matters: - The acquisition gives NeckWise its first location in North Carolina. - The move expands the network beyond Florida and Utah. - Existing Asheville patients can keep seeing Dr. Michael DiNunzio while gaining access to NeckWise resources and systems. - The deal shows NeckWise is growing by buying established practices, not only by opening new offices.

What happened: - NeckWise acquired Western Carolina Chiropractic in Asheville, North Carolina. - The practice will rebrand as NeckWise Asheville. - The office will continue operating at 1200 Patton Avenue, Suite 10, Asheville, NC 28806. - Dr. Michael DiNunzio, who built and operated Western Carolina Chiropractic, will remain at the Asheville location and continue treating patients. - The announcement was made November 3, 2026.

The details: - NeckWise is a network of upper cervical chiropractic offices founded in 2024 by Dr. Andrew Hall, Dr. Rusty Lavender and Dr. Matt Morris. - The organization focuses on precise analysis and correction of the uppermost region of the cervical spine. - NeckWise now operates in Asheville, Fort Myers, Land O' Lakes, Riverview, Salt Lake City, North Sarasota, South Sarasota and Tampa. - The Asheville office will adopt NeckWise clinical and operational systems. - Those systems include upper cervical analysis, advanced 3D imaging, patient education and individualized care. - Western Carolina Chiropractic had built a local reputation under DiNunzio's leadership. - DiNunzio studied anthropology at the University of North Carolina Wilmington before attending Sherman College of Chiropractic. - His chiropractic training led to a focus on nervous system function and the upper cervical spine. - The Asheville location will serve patients in Asheville, Buncombe County and surrounding Western North Carolina communities. - More information about the practice is available through the NeckWise Asheville location page.

Between the lines: - NeckWise is pursuing a roll-up style expansion strategy in a specialized corner of chiropractic care. - The company is targeting practices where the doctor, clinical philosophy and local patient base already fit the network's model. - That approach can reduce the friction of launching from scratch in new markets. - It also lets the organization scale centralized marketing, administrative and operational support. - For practice owners, the model offers a path to keep caring for patients while offloading more of the business burden.

What's next: - NeckWise will integrate the Asheville practice into its brand and operating model. - DiNunzio will continue seeing patients during the transition. - The company said it will keep expanding through both new locations and acquisitions of established upper cervical practices. - NeckWise is also standardizing clinical, operational, training and marketing systems as it grows. - Morris said the company's long-term goal is to support more doctors and reach more communities across the country.

The bottom line: - NeckWise is using Asheville as a foothold in North Carolina and another test case for growth through acquisition.