SponsorCX Eliminates Spreadsheet Chaos for Brands with New Software Solution

LEHI, Utah, July 15, 2025 (GLOBE NEWSWIRE) -- SponsorCX, the all-in-one sponsorship management software trusted by properties across sports, entertainment, and live events is proud to announce the launch of a new solution designed exclusively for brands managing sponsorships.

Built for the complexity of modern brand sponsorships, the platform brings every activation, asset, deadline, and partner into one centralized system making it easier than ever to stay organized, aligned, and on track.

“This launch is a major milestone in our mission to simplify sponsorship management, with a solution built specifically for brands. It brings clarity, consistency, and confidence to every partnership, helping brands execute at scale and prove the value of every sponsorship,” said Jason Smith, CEO of SponsorCX.

SponsorCX’s brand platform includes:

Centralized Contact & Property Management – Tracking for every partner, property, and activation in one easy-to-navigate space.
Live Memo™ for Real-Time Fulfillment – Full asset visibility and live progress tracking with no guesswork.
Built-In Collaboration Tools – Alignment of internal teams and property partners with contacts, assets, timelines, and tasks all in one view.
Custom Dashboards & Reporting – Proving ROI with reporting that’s built for sponsorship teams.
Gmail & Outlook Integration – Stay connected without switching platforms.

Live Memo dashboard showing task assignments, progress status, and messaging panel.

Brands like University Credit Union are already seeing the difference:

“Before SponsorCX, we were utilizing too many tools and spreadsheets to keep our sponsorships on track. Now, everything lives in one dynamic platform, and that has been a game changer. We have real-time visibility, better internal consistency, and customized reporting and tools to make data-driven decisions. This has greatly increased our efficiency, which in turn gives us more time to create meaningful experiences for our member-owners through our sponsorship platforms.” — Megan Eisenhard, Chief Growth Officer at University Credit Union

Whether managing a handful of properties or hundreds, brands now have a purpose-built tool to streamline sponsorship execution and deliver exceptional experiences at scale.

SponsorCX is trusted by organizations worldwide, including teams across the NFL, NBA, MLB, and MLS, as well as minor league organizations, live events, and entertainment groups. With the launch of its brand solution, SponsorCX is proud to support the evolving needs of sponsorship professionals around the world.

See how SponsorCX is transforming brand sponsorships →

About SponsorCX

SponsorCX is the leading all-in-one platform for sponsorship management. It supports properties and brands through every stage of the sponsorship lifecycle, including sales, inventory, fulfillment, scheduling, agreements, and reporting. With intuitive tools real-time insights, SponsorCX enables organizations to maximize sponsorship value, drive stronger partnerships, and keep everything organized and on track.

Learn more at sponsorcx.com.

Media Contact: Laura Nichols / laura.nichols@sponsorcx.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/575517ba-31c9-4e36-ba28-d1a416f5a71d

Live Memo™: Real-Time Collaboration and Visibility

A clean, modern dashboard interface showing a live sponsorship campaign timeline with role-based task assignments, status indicators such as on track, delayed, and complete, and asset previews. Clear labels like Assigned to, Due Date, and Status highlight visibility and accountability across the team. The overall design conveys seamless collaboration, real-time updates, and organized execution all in one place.

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